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Content Marketing has become essential to any successful marketing strategy. If you don’t know, content marketing is when a company creates and shares relevant and consistent content such as social media posts, blogs, videos, podcasts etc. in order to draw in and maintain their target audience.
If you aren’t already creating engaging content and using content marketing to grow your business, then you really need to start. Content marketing can not only help you to increase your sales and leads but it can also help you to:
  • Share your products and services with your target audience.
  • Boost your conversion rates
  • Create a sense of trust and build a relationship with your target market
  • Create a community around your brand
  • Increase website traffic
  • Increase engagement
To help you create better more engaging content, we put together our top 5 tips that will help you to create engaging content which can help you to raise your engagement rate.

5 Tips To Help You Create Engaging Content

  1. Tell A Story

When creating engaging content or engaging social media posts try to integrate your brand story into each piece of content you produce. Studies have shown that when a customer can connect with a company’s story, they are more likely to engage with their content, trust the brand and purchase their products and services. Try to create stories that are easy to connect to, expose human weakness and encourage strength. A great place to start to is to write out how your product or service benefits others. Instead of just stating “our product does this”, write out how it transforms your customer’s life. Like a real story, use descriptive language, and make sure it has a beginning, middle and end. Once you have your story retell it in every piece of content you create.

2. Test, test and then test again

There are a lot of great tips and strategies that you can use to help you create your content marketing plan. It is important to remember that no two businesses are the same. What might have worked for one company might not work for you. Like any marketing strategy, you are going to need to be monitoring your progress and tweaking your plan based on the results you are getting. Keep testing different content marketing techniques, try different engaging post ideas and let your strategy evolve as your company grows.
Engaging content is king

3. Consistency

If you only take one thing away from this blog, let it be the importance of consistency. The biggest factor in content marketing is consistency. It is important to be pushing out high-quality content regularly so that you stay relevant to your target audience. It is also important to keep a consistent look and feel to all of the content that you are sharing. Every video, blog, podcast, and post should be aligned with your brand so that your audience can easily identify and recognize that it is your business. Quick Tip: to help yourself stay consistent, take the time to create a content calendar. 

4. Follow Platform Standards

This tip may seem obvious, but you would be surprised how many businesses are not following platform standards. No matter which platform you are choosing to show up on, make sure that you are following their rules and best practices.
Nowadays every social media platform is run by an algorithm. If you want your content to be seen by the maximum amount of people, it is important that you are in alignment with the algorithm. Each platform will be different, but with a quick Google search, you will be able to find the rules, posting guidelines and best practices for each site.

5. Figure Out Where Your Target Audience Hangout

While it is important to have a presence on more than one platform, when it comes to increasing your engagement with content marketing, you want to make sure that you are sharing your content where your audience will be most likely to see it.
Do some research and see where your target audience likes to hang out and try to be more active on those platforms. For example, if your target audience spends more time on Facebook, but most of your time and energy is spent on your Instagram feed, you are wasting some of your time. In this case, you should refocus your energy, and put more effort into your Facebook page or group and less time on your Instagram account.
If you are ready to up-level your content marketing strategy make sure to follow all of these tips. If you need a little more one-on-one help with your content marketing plan, book a free consultation with us today.

Author

Mike Lazic

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