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Why You Should Understand Marketing

 Every small business owner should take some time to understand marketing. We know that small biz owners have a lot on their plates, but understanding marketing will make you a better business owner and allow you to be more successful. 

Why you should understand marketing  

Marketing is the key to getting customers 

This might seem like an obvious point, of course marketing is the key to getting customers. But we are including this point because even though it may seem obvious it feels like small business owners often overlook it. 

When you actually understand marketing – what it is and how it works, you can create products and services that people actually want, and need. Understanding the foundation of marketing is the key to growing your “empire” and attracting customers, buyers and clients.

Understanding marketing allows you to connect with your audience 

When you have an understanding of how marketing works, you gain the tools that can help you to better understand your audience. When you fully understand who your audience is, what they want, what they need, how they think – you are able to create marketing campaigns that they are going to respond will to. Thus, raising your conversation rate.  

Understanding marketing allows you to improve your products and services

I think we all have heard the saying “if you build it they will come.” Unfortunately, that is not true when it comes to most products and services. When you have a strong understanding of what marketing is, you gain the resources to understand what products and services people are actually looking for and in need of. Which allows you to tailor your offerings to meet the needs of your target audience. 

Marketing Resources: 

Where can you learn about marketing? Great question! The answer is everywhere! Here are some of our favourite places to learn about new marketing trends, and strengthen our understanding of the subject: 

  • Our blog and social media accounts. Every week, we share new tips that can help you to improve your marketing strategies. 
  • Books. One of the easiest ways to learn new things is by picking up a book and reading. Head to our post below to see what marketing books we recommend you read this year. 
  • Youtube! Youtube, is filled with creators sharing marketing tips. Check one of our fave channels, Sunny Lenarduzzi.

We hope that this post helps you to understand why marketing is so important. If you need some one-on-one assistance with your content marketing, contact our team today.

Some other blogs you might like: 

Life Saving Content Marketing Tips For Small Business Owners

5 Tips To Help You Create A Marketing Plan For 2022



Mike Lazic

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