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3 Major Tips For Planning Your 2022 Content

creative content ideas for social media

Happy New Year! We hope that you had a great holiday, and are feeling hopeful about the New Year. Today’s blog is all about helping you when you are planning your 2022 content. Dive in and remember that if you need more marketing help we are just one call away.

3 Major Things To Consider When Planning Your 2022 Content

1. Plan Your Content For The Whole Year

Pull out a calendar and take some time to write out all of the content that you want to create this year. Give a deadline for every campaign that you wish to run in 2022. You don’t have to actually create the content, all you have to do is write out what content you are going to be creating for each month of 2022. For example, Valentine’s Day is in February, so you might want to create a Valentine’s Day marketing campaign during the first two weeks of the month. You might think about creating a two-for-one promotion, sharing romantic themed content that is related to your niche, and hosting a romantic giveaway. Write your Valentine’s campaign down so that you can start scheduling time to create the campaign.

Another great way for getting ideas for content that you want to create in 2022 is to lookup national days that occur during each month. Whether it is national donut day or national dog day, you can use these days to create fun content that your audience can connect with. Write out when each day is so that your social media marketing plan is ready when the time comes.

2. See What Is Trending

It is easy to get caught up in the idea that you have to create something new for people to be interested into, but that’s not true. You do not have to reinvent the wheel to be successful with content marketing. Take time to research what is trending this year and jump on those trends.

Here are 3 trends that are projected to be big in 2022:

  • Influencer marketing will continue to impact the buying choices of consumers.
  • Strategic Marketing is going to be even more important. As our society revolves more and more on algorithms and automation it is going to be more important to create a strategic plan to get your content seen.
  • Experiences are key. Experience is what you need to be focused on. Use experiences as the key to connect with your audience.

How can you incorporate these trends in your marketing strategy?

3. Base Your 2022 Goals On Your Data From Last Year

There is no guessing in content marketing. Every decision and goal that you set needs to be based off of real data. Take time to dive into your analytics and research your audience and base your 2022 goals off of that information that you find.

Use these tips to help you market in 2022. If you need more marketing help and are ready to work with a team of professionals, set up your free consultation call now.


Mike Lazic

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