Ready to get your brand seen by more people so that you can be making more sales? Yeah, we are ready for you to do that as well. Which is why we have created our five step Online Visibility Checklist. Have a read through this blog, and use it to grow your brand.
How To Be More Visible Online
Step one – Create your brand strategy
Before you even start posting on social media or create any content, you need to have a firm idea of what your brand is and what you want to show the world. One of the most important things that you can and should do for your business is to create a full brand strategy. After you have determined exactly what your brand is about, every Instagram caption you create needs to be aligned with your brand message. If you are posting content that is not aligned with your brand, you are going to make it confusing for your audience and they are going to have a hard time connecting to your business.
Step two – Create a website
Having a well made website is a necessity in 2022 and can help you to gain more visible online. Having a website is great way to show the world who you are and generate online sales. It is important that you take the time to create a website that is user friendly and visually pleasing.
Step three – SEO
SEO might sound like a very complicated marketing strategy. Even though it is a complex subject, gaining a basic understanding of SEO is pretty simple. SEO or search engine optimization is when you improve your site so that it is favourable to search engines. By having a strong SEO strategy, you make it easy for search engines to crawl your site, and understand what you are writing about, which allows you to be seen when people use search engines to solve their problems. Getting a site properly optimized can take a lot of work and time but the results can be life-changing for any business.
Step four – Create your socials and strategies
Using social media is a great way to market your business and connect with your audience. It is important that you take the time to set up your social media accounts correctly. Once you have all of your accounts set up, take the time to create your social media strategy for each account. Make sure that you do your research and create a strategy that is up-to-date with current best practices and works with the algorithms. Please note that as time goes on social platforms will change and you will need to update your strategies.
Step five – Invest in paid social
Once you have mastered organic social media (free), it is time for you to start using paid social. Creating ad campaigns and using lead generation can help get your brand seen by more people. Investing in your content can expand your brand awareness and allow you to increase your website traffic, gain new clients and make more sales.
If you need more help getting seen online, give our team a call.