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How To Pick Your Brand Colours And Fonts

how to pick your brand colours and fonts

When you are creating a business, one of the most important things you can do is develop your brand. One of our personal favorite parts of creating a brand is getting to pick your brand colours and fonts.

It is important that everything about your brand is consistent and shares the same core message. When you are choosing your design elements you want to make sure that they do a good job representing your brand’s mission, vision and story.

For example if you have a fitness company you might want to choose bold, bright colours like yellows or oranges that can help to make people feel good and enegric.

However, if you own a counseling practice, you might choose colours that make people feel calm and safe, like light blues and greens.

No matter what your business is, use these tips to help you pick your brand colours and fonts.

How To Pick Your Brand Colours And Fonts

Know what your brand fundamentals

The first thing you are going to want to do before looking at logos, colours, fonts and graphics is to take the time to define and develop your brand. You need to clearly lay out what your brand is, what it does, what your goals are, who you audience and how you are going to accomplish your goals.

Knowing these details about your brand is going to lay the foundation for you, so you can create one clear message and choose design elements that fit that message.

Understand colour theory and how colours affect people.

Different colours and fonts affect people differently. When you are looking for brand colours and fonts to represent your company, you need to do your research and find elements that are going to give your audience the impression that you want.

Use pinterest to search for ideas.

Pinterest is a great place to look up some ideas for your design elements. Once you do your research and get an idea of what could work for your brand, take some time to brainstorm with Pinterest. Great a board and start pinning ideas that you think could work with your brand.

For example if you think that blue is a good base colour for your brand, hop on Pinterest and search for blue colour palettes. If you think that a typewriter font could work best for you brand, search for some options and fonts that can pair well with it.

Do you need help with creating your brand? Our team understands the world of marketing, and knows what people want and need to see. Contact us today and we can help you to grow your brand beyond what you can imagine.


Mike Lazic

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