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Social Media

Social Media Cheat Sheet For Small Businesses

With all of the social media platforms, it can be confusing to know which ones should be a priority. In today’s over saturated social media digital age, where should businesses be focusing their marketing efforts? Facebook Groups, Instagram, TikTok, Youtube, which platforms are worth it and where should business owners be investing their time and money? Luckily we have created this social media cheat sheet for you. 
Keep reading and learn how what the pros of the top social media platforms are and how they could be helpful for your business.

Social Media Cheat Sheet

Facebook Groups

According to BigCommerce Facebook Groups are: “spaces on the social media network for friends, acquaintances, or people with similar interests to discuss or share about broad or narrow topics. Groups provide an arena for organic discussion about your products or services and present the opportunity to cultivate brand awareness.” 
With Facebook Groups you can create your own group, and nurture it and grow your community, and you can join other people’s groups and engage with their community.
It is quite common for businesses to combine both options and create their own group while also engaging in others. Both options can have some serious benefits and are great ways for companies to market their business.


Creating Your Own Facebook Group allows you to control what content is shared, and promote your product and services to your community. Joining other Facebook Groups allows you to network, show of your expertise and interact with like minded individuals.

Tik Tok

The platform makes it easy for consumers to scroll through endless content with their scrolling feed, and makes it even easier for creators/brands to create quick videos with all the editing tools, filters, music, timers etc. right in the app.
As we mentioned above, every social media platform is not going to a perfect fit for each brand, but with the growing popularity of TikTok, it is definitely worth it to at least learn more about how the platform could help your brand grow.
Currently TikTok is the 5th largest social media platform in the world. Which is a big deal. Even though generation Z made the platform popular, there are people from all age groups and backgrounds who are using the platform as consumers and creators.
With more than 2 billion downloads, TikTok is on fire, and it is only growing larger and larger.
With the platform being so big, it gives brands the potential to reach larger audiences and also connect deeper with their target market.
Besides it’s size, the platform offers a great way for you to show off a different side of your brand, while also allows you to connect with a younger generation.
Instagram is a great tool for business


The platform started out as a photo sharing social app, and has turned into one of the world’s top social media platforms where users can share photos, long and short videos, live chats, messages, text based content, buy products and more.
Since its launch, Instagram has become a popular way for everyday users to connect with brands, celebrities, politicians, friends, family, and more.
Instagram Stats
Instagram is estimated to have 1.074 billion monthly users worldwide in 2021.
71% of the billion monthly active users on the Instagram app are under the age of 35.
Instagram users’ spend about 53 minutes per day on the app.
71% of US businesses claim that they use Instagram for business.
Some of the top reasons to use Instagram for business are:
1. Any size of business can thrive.
2. Instagram has many features. Which gives you numerous ways to connect with your audience
3. 1 billion monthly users.


For those of you that do not know, Twitter is a ‘microblogging’ system that allows users to create tweets aka short posts. Each tweet can be up to 140 characters long and can include photos, links and other content such as videos.
Like other social platforms, Twitter uses a scrolling feed to show users new content and allows them to stay up to date on users they follow, current events or topics that they are interested in.
The platform is user friendly and when used correctly Twitter can be a great platform for businesses to connect with like minded accounts, share quick content and communicate with their target demographic.
Now that you have a better idea of what Twitter is, why use Twitter for business? Ready to learn how Twitter can help your business? Let’s dive in.
Why use Twitter:
1. Twitter is easy to use and easy to make content for.
2. Great for reaching millennials, especially male millennials.
3. The platform is still growing.
4. Popularity.
We hope that is social media cheat sheet helps you to build your marketing strategy. If you need more social media marketing help, take a look at some of our packages and we can offer you.
Some other blogs you might like: 

Life Saving Content Marketing Tips For Small Business Owners

5 Tips To Help You Create A Marketing Plan For 2022


Mike Lazic

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