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How To Use Pinterest To Grow Your Business

Pinterest isn’t just a fun social network, where you find new recipes and get ideas for decorating your home. Pinterest is also a visual search engine that when used correctly can it help you to grow your business and connect with your audience in a whole new way.
As I mentioned above, Pinterest is a visual search engine and social network. It is a great way to connect with your target audience, but it functions like a search engine, which makes it a great tool to use to grow your website traffic and increase your sales.
Read to jump into Pinterest? Here are some tips that can help you.
 

Pinterest tips that can help you succeed

 

Focus on creating captivating content

The key to Pinterest is to make sure that you are sharing content that is going to captivate your audience. There is so much content being shared on Pinterest, if you want yours to be seen you need to make sure Pinners want to read it.
How can you be sure what Pinners want to see? Sign up for a Pinterest Business account and take a look at your account analytics. From your Pinterest Business account you can also take a look and see what is trending on Pinterest.
Use the information that you find, and create content that is related to it.
 

Pin consistently

Just like any other social network, it is important that you pin consistently. Being an active member on the site is great for the algorithm, and can help to get your Pins seen by more people.
To help you pin consistently, you can schedule pins in advanced, or use the platform Tailwind.
 
 

Plan ahead for seasonal content

When it comes to seasonal content such as holidays, you want to plan ahead and make sure that you are promoting your seasonal content in advance so that your content has a higher chance of being seen.
For example, If you are sharing a post about about Christmas decorations, you don’t want to share it on Christmas. People start to decorate their homes for Christmas long before December 25th.
People like to plan, so you want to pin about each holiday before the day comes, so you can help your audience plan.

Optimize for Pinterest SEO

Just like Google, you need to optimize your Pinterest so that you can work with the search engine. Keywords are a major component to a strong SEO strategy. It is important that you have good keywords all over your Pinterest account so people can find you and your pins when they search.
 
Pinterest is a great way to connect with your audience, increase your traffic and boost your sales. If you need more marketing help, make sure to book your free consultation and find out how we can help you grow your business.

Author

Mike Lazic

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