As we mentioned in last week’s blog, we will be taking some time over the next few months to go over different social platforms and share why you should be using each one. Today we are going to be focusing on why your business should be on TikTok.
As we discussed in our last blog, with the overload of social media platforms it can be difficult to know where to focus most of your energy and marketing resources. Especially if your marketing resources are limited.
Which is why we are taking the time to go over the platforms with you and help you to understand what each platform is for so you can determine if it will be a good fit for your brand.
If you are interested in the platform but don’t know how it can help your business, keep reading.
What Is TikTok?
Before we get into the benefits of being on TikTok right now, let’s discuss what the platform actually is.
If you are not aware, TikTok is a short-form, video-sharing app that allows users to create and share 15-second – one minute videos, on any topic.
Since TikTok exploded in 2020, we have since users use the platform to share content on a variety of topics. From dance videos and hashtag challenges to political videos and travel guides, there is a lot of different content being shared on the platform.
The platform makes it easy for consumers to scroll through endless content with their scrolling feed, and makes it even easier for creators/brands to create quick videos with all the editing tools, filters, music, timers etc. right in the app.
As we mentioned above, every social media platform is not going to a perfect fit for each brand, but with the growing popularity of TikTok, it is definitely worth it to at least learn more about how the platform could help your brand grow.
Why You Should Be Using TikTok For Your Business?
1. It is the 5th largest social media platform in the world.
Currently TikTok is the 5th largest social media platform in the world. Which is a big deal. Even though generation Z made the platform popular, there are people from all age groups and backgrounds who are using the platform as consumers and creators.
With more than 2 billion downloads, TikTok is on fire, and it is only growing larger and larger.
With the platform being so big, it gives brands the potential to reach larger audiences and also connect deeper with their target market.
2. Using TikTok is a great way to show another side of your brand.
WIth all the fun challenges, humorous videos and dance trends, TikTok is a great platform for showing a more authentic and less serious side to your brand.
One of the main reasons that people want to spend hours scrolling through TikTok is because they want to be entertained.
If your brand can create entertaining videos you are going to be able to grab the attention of a lot of people and hopefully turn them into loyal follows and buying customers.
3. It is great for targeting a younger generation of buyers.
The last reason why you should be on TikTok is to better connect with and understand a younger generation of buyers, specifically younger millennials and generation z.
If your brand’s target audience is these younger generations then TikTok could help you not only to reach them easily but also help you to understand what content they are looking for and what content leads them to trust a brand and buy it’s products.
If your target audience isn’t the younger generation, but you are looking for a away to expand your consumer base, TikTok could be a great spot for you to start.
Now that you know more about TikTok, will you be using it to grow your brand? Let us know!
Have fun and share your brand through short, potentially viral videos!
If you need more one-on-one marketing help be sure to contact us now.
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