As we continue our series of exploring social media platforms and discussing whether they are a good fit for your business, we come to one of the largest search engines in the world, YouTube. Today we will be discussing why you should be using Youtube for business marketing.
It is no secret that YouTube is huge. In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017.
Is starting a YouTube channel for your business a smart move? Should you be investing more in your YouTube marketing strategy. Keep reading and let’s find out.
What is YouTube?
We are sure that you know what YouTube is, but for anyone who doesn’t, YouTube is a free video sharing website that makes it easy to watch online videos.
Users can search for videos on every topic imaginable. From funny cat videos to highlights from last night’s game to cooking tutorials there are videos to keep you entertained and learning for hours.
Users can also create their own channel, and upload their own videos, and grow a following like other social platforms.
Created in 2005, YouTube is now one of the most popular websites that has users watching about 6 billion hours of video every month.
82% of people use YouTube as a source of entertainment.
18% of people use YouTube specifically to follow brands and companies.
7% use YouTube as a way to strengthen their professional work.
8% find YouTube a great way to keep in touch with friends and family.
37% of viewers ages 30 to 49 use Youtube as a news source.
A third of women reported watching YouTube at least once per week for beauty tutorial videos.
Why use YouTube for business marketing?
1. You can optimize it.
One of the huge benefits of using YouTube for marketing your business is it is actually a search engine. As a member of the Google family, YouTube operates much like the giant search engine.
This is a plus, because this means that you can use SEO to optimize your videos so that more people will notice them. Using keywords and placing them in the right places can really help you to be able to get your videos seen when people are searching on YouTube.
2. People love video.
Studies show that people respond better to video than they respond to other forms of content which can have some huge benefits for your YouTube marketing strategy. From tutorial videos, YouTube videos, Facebook ads, reels, TikTok’s, IGTV, stories, etc. video has really taken over the marketing world.
The more your company embraces video the more success you’re going to actually see with your marketing strategies in 2021. This means that you’re going to see an increase in sales, traffic to your website and any other conversion that you are wanting.
Using Youtube for marketing your business, could be the miss key you have been searching for.
3. Very popular.
As we can see from the stats above, Youtube is huge. People are already familiar with the platform and use it daily to find the answers to the questions that they have.
Creating a Youtube channel and using Youtube marketing for small business, could allow you to potentially get your content and business in front of a large audience.
By making videos every week or month, you could be answering your audience’s questions and showing them that your product or service is the answer to their problems.
4. Show a personal side of your business.
One of the biggest reasons why people love video is because it gives a personal connection. Video allows for a strong connection because you see a human in a video. By using video you’re giving your brand of personality and you’re easily able to communicate what your brand is all about just by having a face and somebody’s voice. Instead of having your audience read your content, when you use video you are adding a human element or a personal touch, and in this age of technology, people crave that authentic human experience.
Are you making a Youtube channel anytime soon? If yes, let us know so we can support you.
If you are looking for more marketing help, be sure to send us a message and we can discuss our services with you.
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