Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.

content creation Marketing Social Media

Why You Should Be Using Facebook Groups For Business

To help you determine what social platforms are a good fit for you, we are going to be publishing a series of blogs that will go over each social platform and discuss what it is designed for. For today, we are looking at Facebook Groups.
With all of the social media platforms, it can be confusing to know which ones should be a priority. In today’s over saturated social media digital age, where should businesses be focusing their marketing efforts? Facebook Groups, Instagram, TikTok, Youtube, which platforms are worth it and where should business owners be investing their time and money?
Unfortunately, there is not one answer. To properly answer these questions, each business will need to take some time and go over their brand fundamentals, marketing goals, SWOT analysis and resources and use their findings to determine which social platform is right for them.
Keep reading and learn how Facebook Groups could be helpful for your business.

Why you should be using Facebook Groups for business?

If you aren’t aware, Facebook has a few different features that can help you to market your business, one of which is Groups.
What is a Facebook Group?
According to BigCommerce Facebook Groups are: “spaces on the social media network for friends, acquaintances, or people with similar interests to discuss or share about broad or narrow topics. Groups provide an arena for organic discussion about your products or services and present the opportunity to cultivate brand awareness.”

How can you use Facebook Groups?

There are a few ways that you can use Facebook Groups.
Number one : you can create your own group, and nurture it and grow your community.
Number two: you can join other people’s groups and engage with their community.
It is quite common for businesses to combine both options and create their own group while also engaging in others.
Both options can have some serious benefits and are great ways for companies to market their business.
Let’s look and some pros and cons for each.
Creating Your Own Facebook Group
  • You get to control what content is shared.
  • You can create a community around your products/services.
  • Free to create a group.
  • You can promote your product and services to your community.
  • Facebook promotes group activities.
  • Time consuming. You need to be available to manage the group or have someone manage it for you. You also need to be posting content in the group, and starting conversations so people stay interested.
  • You might have to deal with trolls and drama in the group.
  • The group will not grow unless you are actively growing it.
Joining Facebook Groups
  • Networking.
  • Find clients.
  • Show your expertise.
  • Build your community.
  • You get to interact with like minded individuals.
  • Learn from others in your field.
  • Ask for help from others who understand your business.
  • Potentially get feedback and advice on your products/services/ideas you are working on.
  • You can participate in the group’s regular activities if they have them. I.e Marketing Mondays, where everyone gets to share something they are promoting.
  • There is a group for everything – from topics to ages demographics there is something for everyone.
  • Most groups do not let you advertise, so any client networking will have to be done one-on-one through DMs or other platforms.
  • You need to follow the rules of each group.
  • As groups get bigger they can eveloe to something that you are no longer interested in.
  • It does take time to engage in Facebook Groups. If you want to get the most out of a group you need to be engaging frequently which can be hard if you do not have the time for it.
No matter how you choose to use Facebook Groups, they can defenty be beneficial for most businesses.
If you need more help with your Facebook marketing, be sure to book a one-on-one consultation with us today!
Other posts you might enjoy:

5 Tips To Improve Your Social Media Marketing

How To Use Pinterest To Grow Your Business

How To Write More Engaging Captions For Instagram


Mike Lazic

Leave a comment

Your email address will not be published.

Overlay Image