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Why You Need A Vision And Mission Statement

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When it comes to creating your brand it is important that you take the time to develop all of the branding components. Two important components of your brand are your mission statement and vision statement.
Ideally before you even start selling your first product, you should take the time to create your statements. Keep reading and we will show you how to create your vision statement vs mission statement, explain why they are so important and show you vision and mission statements of companies.
Why Is It So Important To Have A Vision And Mission Statement?
Having a vision and mission statement is so important for your business because they allow you to take the time to write out what it is you are trying to accomplish as a business. Not only is this important for you as the founder to understand, it is also going to be important for anyone you hire and anyone you partner with.
By having a clear message and plan for your company you can help yourself and your employees to understand what your goals are and why they should be excited to work for your company. At their core mission and vision statements give your brand purposes.
When you have a clear purpose for your brand you allow for a clear message to be shared with your audience. People like to support companies that they believe they can relate to, by having that clear purpose you are allowing your audience the opportunity to connect with your products and services on a deeper level.

How To Create A Business Mission Statement

What is a mission statement?

A mission statement answers the what, how and why of your business. When you are coming up with your business mission statement you want to make sure that you know the following:
  • What does your company do?
  • How does your company do it?
  • Why does your company do it?
Take time to brainstorm on these three questions. Once you have your answers take a moment to bring them together into one statement. Please note that a mission statement doesn’t need to be very long – a sentence or two will work.
If you need an example of a mission statement, take a look at Patagonia’s:
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
If we take a look at their statement we can see their what is to build the best products. Their how is to do so by causing no unnecessary harm, and their why is to inspire and implement solutions to help the environment.

How Vision To Create A Vision Statement

How do we create the best vision statements ever?

A vision statement tells your company’s long-term goal and overall purpose. This statement should describe where your company wants to be once you have achieved your mission statement. This is your big picture – long term vision goal. Just like the mission statement, this doesn’t have to be very long.
Let’s take a look at some vision statement examples.
Teach for America’s vision statement is:
“One day, all children in this nation will have the opportunity to attain an excellent education.”
If we take a look at their statement, we can clearly see what their long term, big picture goal is for their company – they want every child in America to have a high quality education.
Ikea’s vision statement is “Our vision is to create a better everyday life for many people.”
Nike’s vision statement is
“Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)”
Now that you know more about why it is important to have a mission and vision statement, and how to create them, we hope that you take the time to create your own statements so that you can market your company more effectively.
If you are ready to start working with a marketing agency, contact us now and we can go over our services with you.


Mike Lazic

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