Last week we talked about TikTok and the week before that we discussed Facebook Groups. This week we are going to be focusing on Twitter for business and diving into why your brand might want to use Twitter for business marketing in 2021.
With the overload of social media platforms it can be difficult to know where to focus most of your energy and marketing resources, especially if your marketing resources are limited.
Which is why, over the past few weeks we have been discovering what each social media platform is made for and how you can best use it to grow your business.
What is Twitter?
For those of you that do not know, Twitter is a ‘microblogging’ system that allows users to create tweets aka short posts. Each tweet can be up to 140 characters long and can include photos, links and other content such as videos.
Like other social platforms, Twitter uses a scrolling feed to show users new content and allows them to stay up to date on users they follow, current events or topics that they are interested in.
The platform is user friendly and when used correctly Twitter can be a great platform for businesses to connect with like minded accounts, share quick content and communicate with their target demographic.
Now that you have a better idea of what Twitter is, why use Twitter for business? Ready to learn how Twitter can help your business? Let’s dive in.
Why should you be using Twitter for business?
The most important reason for brands to consider using Twitter for business marketing is the apps popularity. Twitter is one of the most popular social platforms, in fact it is rated the 6th most popular social media platform in the world.
Did you know…
Twitter has on average 187 million monetizable daily active users.
5.8% of the world’s population over the age of 13 can be reached through Twitter ads.
59% of users regularly get news from Twitter.
42% of online Canadian adults have a Twitter account.
Twitter’s popularity is a major reason for companies to consider using the platform to reach their target market.
Fun fact: Twitter is the biggest social media network in Japan. So, if your target market lives in Japan, Twitter is a must for your business.
2. The platform is still growing.
Not only is Twitter popular right now, it is expected to keep growing. In 2020 experts predict that Twitter would grow 2.8%. By the end of 2020 Twitter grew over 8.4% due to the pandemic.
As things start to slow down and the pandemic slowly comes to an end, experts are expecting to see a 2.4% growth in 2021, followed by 2.0% growth in 2022.
3. Great for reaching millennials, especially male millennials.
If your target audience is those aged 25 – 34 years old, using Twitter for business marketing might be the perfect for you.
Millennials currently make up the largest activite population on Twitter, which makes your chances of connecting with them higher.
Currently male users out rank female users on the platform 70% to 30%. Which is important for businesses to note before investing their time and money in this platform.
If your target audience is female, you might consider pouring more of your energy and resources into other social platforms such as Pinterest, where females make up 60% of their audience.
4. Twitter is easy to use and easy to make content for.
Another of the many benefits of Twitter for business, is it is fairly easy to use and it doesn’t take long to create Tweets.
When you first sign up for Twitter you might be confused, but with a little practice, you will soon see how user friendly the platform really is.
Unlike other platforms where you need a long caption and a graphic, the best tweets are short and sweet. Which makes creating content for Twitter a breeze.
Ready to start using Twitter for business marketing? Great! We are so excited for you. If you need more marketing help, please reach out to us at any time.
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