As a part of our social media discovery series, today we are going to be looking at Instagram and answering the question, why use Instagram for business?
For anyone who is new to our social media discovery series, every week for the past few weeks we have been go over the pros of different social media platforms to help you gain a better understanding of each platform and better understand which social platforms are a good fit for your company.
As we have said throughout the series, not all social platforms are going to be ideal for your business. Take time to research each platform and focus your time, energy and resources on the platforms that are going to allow you to reach your audience in the most effective ways.
Today we are going to take a look at one of the biggest social media platforms in the world, Instagram and see why Instagram is good for marketing.
What is Instagram?
We know that you probably know what Instagram is, but for those that do not, Instagram is a free social media platform for sharing photos and videos.
The platform started out as a photo sharing social app, and has turned into one of the world’s top social media platforms where users can share photos, long and short videos, live chats, messages, text based content, buy products and more.
Since its launch, Instagram has become a popular way for everyday users to connect with brands, celebrities, politicians, friends, family, and more.
Instagram is estimated to have 1.074 billion monthly users worldwide in 2021.
71% of the billion monthly active users on the Instagram app are under the age of 35.
Instagram users’ spend about 53 minutes per day on the app.
71% of US businesses claim that they use Instagram for business.
There are a lot of benefits of using Instagram to grow your business, let’s take a look at some of them.
Why use Instagram for business?
1. 1 Billion monthly users.
The size of the platform is a major reason why businesses should include the platform in their social media marketing plans.
With over 1 billion monthly users, this platform gives brands the opportunity to potentially reach a large number of people at one time.
Although younger generations tend to use the platform more, all age groups are represented on the platform, making it easy for you to reach your target audience.
2. Instagram has many features.
Another of the many great benefits of using Instagram for business is all of the features Instagram offers. Being one of the largest platforms that is owned by one of the richest companies in the world, Instagram is consistently being updated. Over the years Instagram has developed a lot of new features that can potentially help you to grow your business more.
With features like posts, stories, reels, IGTV, lives, and guides, the platform allows you to interact with your audience through different content types.
Features like the link in bio, call to actions in bio and the swipe up feature in stories, makes it super easy for your audience to get in contact with you and make their way to your website. Which not only can boost your traffic but also boost your sales.
Lastly, Instagram’s new shop feature allows users to actually shop your products directly on the app, which can lead for more potential sales for your business.
3. Any size of business can thrive.
Another of the many advantages of Instagram marketing is that any size business can thrive.
It doesn’t matter if you have 300 followers or 3 million followers, when you use the platform correctly and take the time to make a solid Instagram marketing plan, your business can and will thrive.
Instagram For Business Tips
Even though the Instagram algorithm might seem tough to navigate, it is important to remember that it can be “beat”. Here are some simple tips that can help you to see the growth that you are looking for on Instagram.
1. Set appropriate goals.
The most important thing you can do, to help yourself succeed on any social media platform and especially Instagram is to take some time to create some appropriate goals for your brand.
When we say appropriate goals, we mean that you need to come up with goals that are a) realistic and b) that are relevant to your business.
Instead of focusing all of your attention on getting a million followers, take a step back and realize that you do not need millions of followers to sell your products.
Instead of focusing on the number of followers you get, you might want to focus on making strong connections with your followers so that you can turn them into loyal fans and buying customers.
2. Create content for your audience.
You need to stop wasting your time creating content that your audience is not interested in.
Instead of just posting whatever you feel like posting, take some time to do some research and see what your audience is actually looking for.
Your audience needs to be your number one priority when you are creating content. Before posting, ask yourself, would my audience be interested in this post? If not, do not post it.
3. Engage and have fun.
Social media is supposed to be social, so get out there and be social.
Stop seeing your followers as strangers, and start reaching out to them and engaging with their content.
Focus on being social on social media and watch your IG analytics change.
Now that you are know more about Instagram, we hope that you can use the platform to your advantage and start seeing some success on Instagram.
Need more help with your Instagram marketing? Give us a call today!
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