Podcasts have been gaining popularity over the last four years. What a lot of people do not realize is that podcast can be a great marketing tool. Keep reading and learn why podcasts are great for business.
If you have been looking for a new way to embrace content marketing, and to expand your audience in a new way, you might want to consider launching a podcast for your business.
Similar to a blog, podcasts are a great way to make more people aware of your business.
What are podcasts?
For those of you that don’t know, podcasts are audio shows, like radio shows, that are available for on-demand listening.
Users can subscribe and listen to episodes whenever it is convenient for them.
There are podcasts on every topic, so listeners can find podcasts that appeal to them.
Did you know that people of all ages love podcasts? Studies show that..
Half of all U.S. households are home to podcast fans – that’s more than 60 million households.
Sixty-eight million people listen to podcasts weekly, with 16 million listeners identifying as “avid podcast fans.”
2021 holds the record for hours spent listening to podcasts with 15 billion hours compared to 12 billion just two years ago.
By 2024, it’s estimated there will be 100 million podcast listeners in the U.S.
More than 11 million Canadian adults (36% of the 18+ population) have listened to podcasts in the past year.
More than 8 million Canadian adults (27% of the 18+ population) listen to podcasts at least once a month.
Why use podcasts to grow your business?
1. Growing popularity.
If you had a look at the stats above, you can clearly see just how popular podcasts are. With the number of people who are already listening to podcasts, your business has the potential to reach new audiences in a way that they are already comfortable with.
As they become more and more popular, you have the potential to spread your brand to more and more people, which is ideal for any marketing strategy.
2. A deeper connection.
Like videos, podcasts allow you to connect with your audience in a more personal way. Using voice communication, you allow your audience to be able to become more friendly with you.
When someone hears your voice on a podcast, you become more familiar, approachable, and trustworthy. This is always helpful in attracting new customers and clients and in building rapport with current ones.
Having a deeper and real connection with your audience is a key part of marketing in 2021.
3. Great way to show off your expertise and knowledge.
One of the best and easiest ways to gain your audience’s trust and turn them into clients or paying customers, is to show them that you are an expert in your field.
Having a podcast is a great way for you to show your audience that you know what you are talking about, which will give them a reason to trust your brand and your products/services.
Sharing one episode every week where you talk about tips and topics related to your business, has the potential to lure your audience in.
We hope this blog post helps you to better understand why podcasts are great for business marketing. Will you be adding a podcast to your marketing strategy anytime soon? Let us know!
For more marketing help, please reach out to our team at anytime. We are here to help you grow your business.
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