We know that the world of content marketing is always changing. To help you navigate in the world of marketing we like to share a lot of content marketing tips.
Not every tip is going to be super effective to every brand, which is why we like to share as much as we can, hoping that there is something that can help everyone.
If you are struggling with content marketing, here are some tips that can help you grow your brand.
Content Marketing Tips That Are Game Changers
1. Understand SEO
SEO might sound like a very complicated marketing strategy. Even though it is a complex subject, gaining a basic understanding of SEO, is pretty simple. SEO or search engine optimization is when you improve your site so that it is favourable to search engines. By having a strong SEO strategy, you make it easy for search engines to crawl your site, and understand what you are writing about, which allows you to be seen when people use search engines to solve their problems. Getting a site properly optimized can take a lot of work and time but the results can be life-changing for any business.
2. Tell A Story
When creating engaging content or engaging social media posts try to integrate your brand story into each piece of content you produce. Studies have shown that when a customer can connect with a company’s story, they are more likely to engage with their content, trust the brand and purchase their products and services. Try to create stories that are easy to connect to, expose human weakness and encourage strength. A great place to start to is to write out how your product or service benefits others. Instead of just stating “our product does this”, write out how it transforms your customer’s life. Like a real story, use descriptive language, and make sure it has a beginning, middle and end. Once you have your story retell it in every piece of content you create.
3. Test, test and then test again
There are a lot of great tips and strategies that you can use to help you create your content marketing plan. It is important to remember that no two businesses are the same. What might have worked for one company might not work for you. Like any marketing strategy, you are going to need to be monitoring your progress and tweaking your plan based on the results you are getting. Keep testing different content marketing techniques, try different engaging post ideas and let your strategy evolve as your company grows.
Instead of focusing on the number of followers you have on social media, you want to be focusing on your engagement rate. Having 1 million followers means nothing if they are not actually interested in your product and services, or even seeing your content. Instead of trying to get fans, switch your mindset and focus on building a community around your values and mission.
5. Embrace Omnichannel Marketing
Omnichannel marketing is when a brand shows up and creates content for multiple platforms. Omnichannel marketing can allow a company to connect with its audience in different ways and more frequently. Studies show that it takes 25 interactions with a company before the consumer will purchase from that company. By embracing omnichannel marketing, you are raising your chances of being able to create those 25 interactions.
We hope that these tips help you with your content marketing. If you need more help, work with our marketing agency. Click here to book a consultation now.
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