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Coming up with new creative content ideas can be hard. If you feel stuck and don’t know what to post on your social accounts, know that you are not alone.
To help you come up with more social media post ideas and create more content for your social media, our team has come up with some creative content marketing ideas that you can use for your business.
If you find that you are struggling to grow your social media, you frequently Google, “how to come up with content ideas”, and don’t have the time to engage with your audience, book a one-on-one consultation with us now and we can tell you more about our social media management packages.

Here are five content creation ideas for you to add to your social media strategy.

creative content ideas for social media


1. User-Generated Content (UGC)

One of our favourite creative content marketing ideas is resharing UGC. User-generated content (UGC) is great to repurpose and share to your social feed.
Showing your audience how actual customers have loved and benefited from your products or services is a great way to turn your audience into new customers.
So not only does UGC give you more content to use on your socials, it also helps to promote your products, create trust with your audience and can lead to more sales.

2. Quick Videos – TikTok and Reels

Video content is becoming more and more in demand. If you haven’t already jumped on the TikTok/Reel movement, we highly recommend that you do.
Studies have shown that users love video content, and quick videos have a higher potential to go viral.
Take a moment to scroll through your TikTok and Reel feeds and see what other users are creating and use it to inspire your own creative content ideas.
Adding more video to your marketing strategy can open up a whole new world of digital content ideas for you to post on social media.

3. Behind-The-Scenes Content

People love to see behind-the-scenes of businesses and brands. If you are struggling to come up with fresh creative content ideas, start documenting the day to day life of your brand.
Studies show that people are craving real and authentic digital content ideas. One of the easiest ways to show your company’s “real” side is to lift the veil and show your audience what is going on behind the picture perfect moments that you normally share.
creative content ideas

4. Celebrate A Holiday Or National Day

Holidays and national days are great events to base content on. Take some time at the beginning of each month to research what holidays and national days are coming and plan your content around them.
The important thing to remember is that you do not have to create content for every holiday. Only create content for holidays and national days that align well with your brand.
For example, if you are a wellness based company you might not want to create content for wine day, donut day, or nacho day. Instead, days like international yoga day, self-care day and fitness day would probably be more on brand.

5. Share Something Inspiring

Emotions are what drive people to interact with content, support companies and make purchases. If you ever need some creative social media ideas, try to focus on inspiring your audience.
You can share a motivational quote, get honest and share a moving story, or share a customer testimonial.
Keep your inspiring posts relevant to your brand and try to connect with your audience’s heart.
Let us know if you try any of our creative content ideas so we can support your content!
If you need more help with your social media strategy, contact us now and we can help you grow your brand.
Other blogs you might be interested in:

How To Create A Digital Marketing Strategy

How To Create A Content Calendar

How To Write More Engaging Captions For Instagram


Mike Lazic

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