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How to create better blog posts.
Like any form of content, blogging is a great way to reach and connect with your audience. By focusing on creating better blog posts for your website your company can create more trust with your audience, and start to be seen as an expert in your field. If that wasn’t great enough, having a blog can help your website to rank high on search engines, like Google because they give search engines more content to crawl.
Being ranked higher will lead to more traffic to your website and potentially more sales. If you don’t already have a blog on your website, you should add one today and start reaping the marketing benefits from blogging. Here are some tips to help you overcome any writer’s block that you might have, help you learn how to write better blog posts and stay more consistent with your blog posts for your business.
 

How To Write Better Blog Posts

1. Break Up The Writing Into Tasks

This tip is great for anyone who struggles with writing a blog post and has a hard time focusing on writing for a long period of time. Instead of forcing yourself to sit at the computer and push out 1500 words, break the workload into tasks. For the first task, you want to create your blog outline. This should be really simple – write out your titles, subtitles and write out your main points in point form. For task two, take some time to focus on your introduction and your conclusion paragraphs. I find that a lot of people struggle with these areas, so I recommend writing them before you start on your body paragraphs. Once those are done, your final task is to go back to your outline and fill in the information for your body paragraphs.

2. Batch Create

Batch create, batch create and batch create some more! If you have no idea how to write better blog posts, this is a tip that you need to start incorporating into your business. Taking the time to create all of your blog posts for two weeks – a month is one of the best ways to help yourself stay consistent with writing a blog. By batch creating you will be able to schedule your posts in advance and have more time to run your business, work with clients and focus on other marketing strategies. This tip can be a lifesaver, especially for entrepreneurs and small business owners who are running their marketing department on their own.

3. Do Your Research

If you are struggling to come up with topics to write up, take some time and research. Hop on to Google or Pinterest and look up different topics related to your industry and see what others have blogged about. Take a peek at your competitors’ blog posts, and see if there is a way for you to provide your audience with even more value. Inspiration for blog posts is everywhere, you just have to spend some time researching.
If you use these tips, we guarantee you will be on your way to creating some fabulous blogs. Have any questions? Be sure to book your free consultation with us today. Do you have any blogging tips that you would love to share with our community? Leave them in the comments below.

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Mike Lazic

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