Email marketing is a form of digital marketing that every business owner, no matter their industry, can benefit from. Email marketing consists of growing and managing an contact list and disturbing consistent content to your audience via email.
Even with the rise of social media, this form of marketing is still very relevant and has a lot of value. Take a second to read through this post and learn why you should be prioritizing email marketing and some tips to help you get started.
Why Should You Be Using Email Marketing
You Own It
The most important thing about email marketing is that you actually own your list. It is the only platform that you have full control over and no one can take away from you. The following that you build on social media is great, but it can be taking away from you. If a social media platform decided to shut down, the following that you worked so hard to build will be gone forever. When it comes to an email list, you fully own it and no one can take the list that you build away from you.
Direct to your customers’ inbox
Another great thing about email marketing is that you get to connect with your consumers directly. When you post content on social media, blogs, Youtube or any other platform, in order for your audience to see your content they need to be able to find it. You need to be accurately using the algorithm of each platform in order for your audience, to hopefully, see your content. With it, your content is going from your computer directly to your customer’s inbox, which increases the likelihood that they will see it.
Globally, about one-third of marketers say email marketing is their best tool for generating ROI. When done right some studies show that it can produce extraordinary outcomes. The ROI for email marketing can be as high as 4400%, which means that for every $1 spent on a campaign, the company can make $44.
Increase in traffic and sales
Another huge benefit of using email marketing is that you can increase the amount of traffic to your site. More traffic to your site means a higher potential for more sales.
How To Get Started With Email Marketing
Step 1: Choose a platform
The first thing that you want to do when starting to use email marketing, is to choose a platform. There are a few different companies that we recommend working with, all of them are great companies that offer different free and paid services.
Step 2: Create an opt-in
Step two is to create a free opt-in. An opt-in can be anything that can make your audience want to join your list. Some popular opt-in ideas are:
Create a free PDF download
Offer a discount for people who sign up
A free mini-course
A free product
Step 3: Promote it
Once you have your opt-in created, take some time to promote it. Share it on your social media, put it on your website, create a pin for it – put it everywhere. You can create a landing page specifically for your opt-in and you can create pop-ups on your website.
Step 4: Be consistent
The final step is to start creating consistent emails. You want to make sure that you are staying in contact with your list and giving them content that they want to see.
If you follow our advice you will be able to start generating your own list and using email marketing to its highest potential. If you need more help with your email marketing, be sure to book a free consultation call with us.