Here at Beyond Marketing, we rely extensively on our core values. From our hiring process to how we interact with our clients and team members, our core values dictate how every operation, task, meeting etc. within our company is carried out. Above everything else we honour these values and use them to set our standards for our day to day and long term success.
One of our core values is, always be learning. We value knowledge and self-development, and we aim to cultivate a community within our company that is constantly learning and growing. From new marketing trends to leadership tips, there is always something to learn, and it is important for us to encourage the learning process within our team, clients and selves.
One of the easiest ways to learn is by reading. There are millions of books that have been written that can teach us and help us to grow into better leaders, marketers and people. If you are looking to learn more about marketing and want to deepen your understanding of the marketing world, here are 10 of the best marketing books we recommend you read.
1. Contagious: Why Things Catch On by Jonah Berger
“In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.” – Amazon
2. The Zen Of Social Media Marketing by Shama Hyder
“Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.” – Amazon
3. Growth Hacker Marketing by Ryan Holiday
“Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.” – Amazon
4. Influence: The Psychology of Persuasion by Robert Cialdini
“Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.” – Amazon
5. This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
“Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.” – Amazon
6. Thinking Fast & Slow by Daniel Kahneman
“In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.” – Amazon
7. 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries and Jack Trout
“ In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.” – Amazon
8. Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller
“Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.” – Amazon
9. The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett and Michael J. Casey
“In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree–mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.” – Amazon
10. Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
“Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success.” – Amazon
Do you have any other marketing books that you would recommend others read? Let us know in the comments! If you need more one-on-one help with your marketing strategy, book your free consultation call now.