One of the most important parts of a marketing strategy is knowing who your target audience or target customer is. Without this piece of information you are going to have a hard time creating a community of loyal fans around your brand.
How to define your target audience? How to find your target audience? Keep scrolling and we will show you
What is a target audience?
A target audience is simply a demographic or group of people that you identify as your ideal customers. A target market is determined based on research and developing a full brand strategy.
Why should you have a target market?
A question that gets asked a lot, when talking about demographic target market is, why have a target audience – shouldn’t you market to everyone so you can get more sales?
The short answer is no.
Having a target market allows you to tailor your product, services, and content to one group of people aka your demographic target market. In the digital age that we live in, we are constantly bombarded with content. To allow your content and products to connect with people you need to pick a target audience and create just for them, hoping that they will make an emotional connection with your brand and purchase your products over your competitors.
It is important to note that having a target audience doesn’t mean that only your target audience will buy from you. Having a target market simply gives your marketing direction and forms the base of your brand.
So, how to find your target market? Keep reading.
How to create a target audience profile
Now that we know how to define your target audience, let’s go over how to create a target market profile.
1. See who is already buying your products
When you are defining your target market, a great place to start is to take a look at who is already buying your products. If you notice a trend in age or gender, dive into it a little more and see if there is anything else your buyers have in common.
If you haven’t made any sales yet, research who is buying similar products to yours.
2. Brainstorm who can benefit from your products
Ideally, you want your audience to be people who see the value in what you have to offer. When you are thinking about who to target for your audience, brainstorm who could benefit from your brand, products and services. Go over your brand (mission, vision, values etc.) and really think about whose problems you could solve with your company.
Pro tip: get creative, and come up with a few groups and see which one would benefit the most and identifying that group as your audience.
3. Go through and create a whole profile for your audience
One of the best things you can do when discovering your target market is create a profile for them.
Take the time to come up with a character that represents your target market. Give them a name, describe what they look like, write out what job they have, how much income they make, where they live, their marital status, what struggles they have, the clothes they buy, what stresses them out, what activities they enjoy, etc.
The more information you have on your target market the better.
Pro tip: do some research and make sure that your assumptions are correct.
Learning how to define your target audience is an important step in your marketing process. Marketing is a lot of work, if you are struggling to grow our business and your brand, please contact us today.